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Post by account_disabled on Jan 11, 2024 14:14:08 GMT 10
Benefits of growth marketing include better decisions through data, improved brand perception, scalability, cross-functional collaboration, and higher revenue. AARRR is one of the most popular frameworks for growth marketing and includes acquisition, activation, retention, referral, and revenue. Growth marketing strategies and metrics span across the entire lifetime of the customer, not just the campaigns used to acquire them. When you think of Google Ads targeting, you Whatsapp Mobile Number List robably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display, Discovery, Video, and Shopping campaigns. (Performance Max campaigns use “audience signals,” which is for another post!) In this post, I’m going to cover all of the Google Ads audience targeting options you have so you can determine which is right for your next campaign. Table of contents The easiest way to understand Google’s audience targeting capabilities is to divide them into four categories: Google’s audience segments Detailed demographics, in-market, affinity, life events.
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